RUSTICAN is a private trademark in the super premium subcategory of dog food. The project includes creating of the brand identity and designing the packaging for the entire product line (bagged dry dog food and canned wet dog food), promotional materials for selling points, and web pages.

Brand and product communicate high-quality products from controlled and natural farming, with high nutritional value. Core brand values: homemade, natural, energy, health, rustic – back to the roots, quality – the highest quality ingredients.

The communication of rich taste and high biological value ingredients is told through the association with preparation of fresh natural supplies in a domestic environment – wooden desk in the countryside.