Robot Food’s packaging design for Badger Brewery showcases a revitalization of the brand’s visual identity. Drawing inspiration from Badger’s rich heritage and flavorful offerings, the design introduces a cohesive and engaging illustration-led approach. The rebrand successfully bridges the gap between traditional and craft beer sectors, appealing to a wider demographic. The strategic shift from highlighting individual brews to a more prominent brewery brand logo aligns with Badger’s aim to enhance brand recognition, and the packaging’s balance of vibrant color tones, distinctive typography, and detailed animal illustrations by Bob Venables pay homage to Badger’s roots and infuse a touch of modernity, ensuring Badger Brewery stands out as a united and contemporary collection of premium ales.
Robot Food has rebranded Badger Brewery, creating a unified, illustration-led new visual identity for the Dorset-based ale-maker. The agency was commissioned on the strength of its work for Vocation and Brooklyn breweries, and looked to create more relevance for the brand in what’s seen as an ageing category.
