Good Conduct’s packaging design for Ringa beverages taps into the Moringa Tree’s sustainable and versatile nature, also known as the Miracle Tree. The design is rooted in the ‘Flower of Life,’ a sacred geometric pattern formed by overlapping circles, echoing the tree’s inherent value. The use of gradients and transparency in combination with the geometric pattern imparts a modern and enchanting quality, resulting in a soft, magical feel that beautifully complements each can.
Ringa is a new beverage based on the Moringa Tree, also called the Miracle tree because nearly every part of the plant is useful, usable and sustainable. To tie into that miracle the design system is based on the ‘Flower of Life’, part of the sacred geometry created by overlapping circles in a mathematical repetition. The icon itself is a rendition of the ‘Seed of life’, and also references the idea of the “third eye”. The gradients and transparency create a modern take on these classical shapes and patterns.
