What does a genderless world look like? A world where traditional masculinity is not adhered to and products are not designed for just one conventional gender. Student Jaeho Sohn, created a concept fragrance that breaks down the male gender role and creates a new concept for the Gen Z audience.

REMI is a fragrance brand for men who do not adhere to the conventions of traditional masculinity, defined as macho and unemotional. REMI has an urbane but rebellious spirit a with unique scent representing new masculinity in the very gender-driven fragrance market.