Design agency Little Big Brands worked with Halo to create a new packaging system that better represents the premium brand. Utilizing purple as the brand’s prominent color quickly impacts, while owning a specific color allows Halo to become an easily recognizable brand. The packaging is simple, yet not without profound thought, made clear through the relateable and approachable design system.

Halo’s new packaging, a collaboration with design firm, Little Big Brands, positions them as a leader in the premium pet category. At the same time, Halo introduced Elevate, a line that takes the guesswork out of feeding your pet the most nutritious food money can buy.