PepsiCo Design + Innovation LATAM Refreshes Popular Apple Soda Brand Manzanita Sol

Published

April 5, 2023

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Apple soda is less popular than other fruit flavors in the United States. But as soon as you travel south of the border, it’s a taste sensation that’s much more commonplace, and Manzanita Sol is one of Mexico’s largest brands.

Owned by PepsiCo since 1996, Manzanita Sol recently underwent a brand refresh by PepsiCo’s Design & Innovation LATAM group in partnership with the local marketing team.

Rudy Sanchez

Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.