Penfolds winemakers have been pushing the creative envelope since 1844. With generations of innovative work, the brand is acclimated to the capabilities of constantly unlocking new possibilites. In line with this strategic thinking, ’Venture Beyond’ is a shift from “fine wine” to “global luxury icon.” The galactic theme is seen throughout the entire packaging system, inspiring consumers to be over the moon with every design touchpoint.
Penfolds has launched an ambitious global thematic, Venture Beyond, to direct and inspire all its communications. With concept and visual execution by creative agency LOVE, the thematic marks a strategic shift for the brand to reinforce its position among the world’s finest luxury brands.
