Hearthsong is a toy brand started in 1983 that fosters joy, play, and imagination among kids and families. Initially a DTC brand selling toys for children of all ages through mail-order catalogs, Hearthsong saw the need to update its brand identity to appeal to millennial adults and their Zoomer and Gen Alpha kids.

To do so, Hearthsong tapped the talented folks at Pearlfisher to modernize its branding and visual identity.

The agency emphasized dreaming big and playing together in the wonderland of children’s imagination with the refresh. Hearthsong’s new identity maintains the essence of play while speaking to new generations of parents and children.