Patrón x John Geiger Drop A Collab For National Tequila Day

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Since 2016, tequila brand Patrón has released a Mexican Heritage Tin celebrating the culture and art of the spirit’s home country. For 2021, Patrón invited muralist Senkoe to highlight Mexican street art. This year’s iteration features the artist’s signature mythical, dream-like style depicting core elements of Patrón’s brand and tequila such as agave, bees, and the piñas to tell the Mexican myth of the creation of the universe in a new, fantastical way.

Editorial photograph

Recognizing the strong connection between street art and streetwear, Patrón has partnered up with designer John Geiger to drop a collection inspired by Senkoe’s Heritage Tin artwork. Vibrantly saturated colors come into play, complementing Patrón’s bee logo and the craft of making tequila. The sweatshirt, for example, depicts a jimador hard at work in the field, with “Art to my heritage” written along a bottom corner. Socks, shoes, and shorts round out the collection.