One of the gifts that will make you super popular among your friends now just got a bit more design-forward. Using AR (augmented reality), the beloved tequila brand Patrón is allowing customers to create their own gift wrappings. Utilizing various patterns, photos, and graphics, you can craft a bottle that speaks directly to the intended recipient.
Integrating augmented reality into packaging has been shown to have many benefits including; integrated shopping experiences driving sales, driving customer engagement, providing vessels for brand campaigns, sustainability, and cost effectiveness. Brands have proven integrating AR into packaging is effective, and the spirits industry has been on the leading edge, so what’s next?
ROSE has created a first-of-its-kind AR packaging experience for Patrón that moves this experience into the hands of customers. The Patrón Virtual Gift Wrapper gives customers a chance to use this emerging technology in a new way that hasn’t been available in retail before—customizing the packaging themselves. The ability to put AR into the hands of anyone with a smartphone and have them interact with that technology is what is next for large-scale augmented reality experiences.
