Pack of the Month: Allegra Poschmann Gives Kona Coffee Purveyors A Stunning Redesign

Published

June 1, 2020

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Rebranding is hard, especially when you’ve tried your hand at it a few times.

Luckily, Kona Coffee Purveyors found the perfect designer in Allegra Poschmann, who got at the heart of the brand and their Hawaiin roots. The strayed from the stereotypical tiki torches and leis, and went straight to the source, digging deep into the brand’s essence and the creation of their coffee.

The result? Our Pack of the Month for May 2020. Not bad for her studio’s first-ever packaging project. We sat down with Allegra Poschmann herself and dug into all things Kona Coffee.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.