• LogoLounge has released its annual logo design trends report. Bill Gardner, CEO and president of LogoLounge, identified 15 different trends based on more than 30,000 logos he’s observed over the past year.
• Motion is a big overarching theme of this year’s report, as brands want to emphasize process and progress.b

If you were tasked with reviewing 30,000 logos, you’d probably want a fainting couch nearby, because, yes, that’s an awful lot of logos.

Luckily, we have LogoLounge, the premier platform for logo designers to find inspiration and showcase their work. Recently, the organization released its 2025 trends report, where Bill Gardner, president and CEO of LogoLounge and owner and creative director of Gardner Design, combed through over 30,000 logos and identity systems to unearth patterns and trends. Not only was this compiled in their trend report, but also in  Gardner’s book, The LogoLounge Guide to Iconic Branding.