• KFC’s global rebrand with JKR brings the brand’s six iconic assets into harmony, including a hidden chicken drumstick tucked into the logo and stripes that now form the bucket shape.
• Beyond the visual identity, KFC is expanding its menu with new boneless chicken formats, a boba inspired beverage line, and new restaurant concepts rolling out globally.

There are a few classifications of brand refreshes, but the best ones are crafted with careful attention to detail without completely disregarding the brand’s past. 

Today, KFC announced a global overhaul, developed with global branding agency JKR, spanning menu innovation, restaurant redesign, and a visual identity evolution, rolling out first across the UK and Ireland.