Kemo Sabe’s Original Grit tequila bottles, designed by the Momentum Beverage Team, lean into a rugged, earthy vibe that nods to both Aspen and Jalisco. The bold, arched “GRIT” wordmark is confident and unpolished, echoing the brand’s adventurous spirit.

Each variant comes in a distinct glass color, amber, deep black, and smoky blue, each creating a striking shelf presence and signaling the unique tequila inside. The crossed arrows and hand-stamped label details suggest craft and exploration, inviting you into a story of sun, soil, and spirit, all inspired by the well-loved, high-end, western wear brand.

Michael Klauer, CEO of Momentum Beverage Team, shares more about how the packaging system came to be below.