When Muru Boutique Creative began working on the packaging for Nina Muru Snacks, they had only two things: a logo and an interesting product. The company produces Giant Peruvian Corn Snacks, and Muru Boutique Creative wanted to create packaging that would situate the brand as a premium snack choice perfect for sharing with others, while also highlighting its Peruvian origins.

“We started our research focusing on Peruvian textiles. Bright colors contrasting with deep browns representing the fertile Peruvian soil. We then started to create the patterns inspired in pre-Incan designs almost resembling a corn pattern on the top of the pack.”

“Once the colors were chosen, different photographic styles were proposed to introduce the product and make it attractive to the consumer. We worked with one of the best photography studios in Lima (Profot) which is why the pictures look so great. The final result: A packaging fun and appealing with a great mix of Peruvian tradition and modern design.”