Design Bridge teams up with the iconic gin company Tanqueray® to re-design their NO. TEN™ bottle. The elements in the bottle have changed to be more in-line with the classic Tanqueray® bottle we all know and love. The Green bottle, the red waxed element are there to stay, and how could you change such a staple? Design Bridge made NO. TEN® Tanqueray’s brother instead of it’s cousin with this re-design, while still communicating the unique quality, which I love! Incorporating typographic elements to give it the much needed update makes this bottle sophisticated while still keeping that art deco feel.

The ultra-premium gin brand teamed up with Design Bridge to help grow its position, and celebrate the sophistication, quality and distinction of the liquid itself.

A major part of Design Bridge’s brief was to better communicate the gin’s unique quality – particularly to bartenders. The gin’s true character had been hiding behind the dark glass of the previous Tanqueray® No. TEN™ gin bottle. This misconception led many to assume that it had a heavy taste similar to that of partner brand, London Dry.