If Nazcal’s packaging feels trippy well, that’s exactly the point.
Amblr Studio crafted a bold identity that plays into the drink’s mood-enhancing ingredients with a warped, fluid logotype that looks like it’s shifting right before your eyes.
The deep blue, electric pink, and fiery orange color palette speaks to the brand’s functional spirit flavors, each tied to a different sensory experience. Abstract animal prints nod to the drink’s Peruvian roots, adding layers of storytelling to the design. The result? A bottle that looks as stimulating as the experience it promises.
