MEGUSTA designed the luxurious branding and packaging for Monnet, a cognac brand with a historic background.

“Monnet is a cognac house founded in 1838. From humble beginnings, it became one of the top 10 cognac brands at the turn of the 20th century. After 1945, the brand’s presence slowly decreased, except in Finland where it is a major brand, and in Russia.”

“Megusta was commissioned to fully reposition the brand to give it the potential to relaunch internationally. Starting from the brand platform, the agency went on to develop the new brand identity and packaging design, delving into the brand archives, to give the brand a bold, distinctive and flamboyant style.