Not only is this packaging design for Modelo stunning, but it’s also thoughtful in design as it was created to honor Mexican farmers who have dedicated their lives to agriculture as the brewing industry abruptly halted during the COVID pandemic.
Designed by Appartement 103, the earthy tones with premium gold detailing enhance the packaging system. Not to mention, the supplies used to create the packaging are recycled materials. It’s not often you see beautiful packaging designed for a greater purpose than just aesthetics.
Cerveza Modelo, the iconic Mexican Lager owned by Ab Inbev, has commissioned Appartement 103 to develop its latest innovation amidst the current global pandemic, by designing a new permanent product within the range, honouring Mexican farmers who have dedicated their lives to agriculture, progress and development. Following a challenging year where Mexico’s brewing industry came to a halt in 2020, breweries shut down, and barley crops were threatened. Therefore, to avoid the loss and economic damage that Mexico’s small producers could potentially endure, Cerveza Modelo took bold action and bought all the farmers’ barley production and crafted a new premium beer, Modelo Pura Malta.
