Cream liqueurs have spent decades weighted down by dusty cues that speak more to your grandmother’s sideboard than to anyone actually excited about after-dinner drinks right now. 

But, Mizzica, designed by Percept , just changed the entire conversation with a bottle that looks like it flew in directly from a Sicilian summer. The ribbed glass bottle form is tactile, referencing the handblown glass tradition of Italian artisan production while making the bottle feel like a small luxury. The diamond-shaped label is distinctive as well, cutting across the center of the bottle at an angle that draws the eye immediately and gives the Mizzica wordmark a contemporary setting. What makes Mizzica most interesting is the complete confidence to treat a traditionally stuffy category as an opportunity for an updated design, creating a crema liqueur that finally looks as good as the Italian tradition it comes from.