Merune Honors the Timeless Connection Between Nature and Apothecary Labels

Published

Merune’s packaging, designed by Studio One Eighty, leans into the visual cues of apothecary labels and art history. Each product features an image of its hero ingredient, rendered in a painterly, textured style reminiscent of vintage botanical prints or still-life oil paintings.

The tall, condensed sans-serif wordmark is at the top, while the stacked, center-aligned ingredients list reads like a formula. Bold monochrome backgrounds shift by SKU, giving the lineup a graphic, collectible quality. The design is grounded in nature and refined by its hierarchy.

Jessica Heuse, Owner, Studio One Eighty, gives more insight into the design process below.