Matthew McConaughey’s “Fancy Pants” Tequila Takes Inspiration from a Great Pair of Pants

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Seems like every celebrity’s got a tequila brand now, right? Most of them are fancy and aspirational, but not many of them carry the personalities of their founders. But it makes pretty immediate sense that the sleek yet unpretentious brand Pantalones would be founded by no other than iconic Texan bongo player, Matthew McConaughey.

While the bottle boasts top shelf design with an intricately textured label, Pantalones presents itself with a down-to-earth attitude that caters to the average Joe or Jane. It’s a liquor designed to be toted, with a suede handle on the lid, an ergonomic feel, and a size that fits well in a saddle bag. The cherry on top is the logo: a cute icon that looks like a shiny new pair of pants. Alright, alright, alright!

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