As someone who loves beer but typically dislikes canned spiked sparkling waters, I sit at an intersection in the alcohol market that craves a more approachable, bright, and playful beer can design.

Malcantone is a brewery with packaging designs that give people in this intersection designs to relate to. Created by Fruzsi Fölföldi, the cans are light, fun, bright, and stay away from typical beer packaging tropes. While each variety features its own design and color palettes, the style remains familiar, creating a cohesive line that’s light and modern.