Cannabis has long been thought to spark creativity and enhance the enjoyment of art. As the market for legal, recreational cannabis broadens and competition grows, so does the diversity of weed consumers. For many, marijuana opens the mind and creates a heightened sense of consciousness, described by some as a lighting a path towards enlightenment.

It’s that cerebral, spiritual effect of cannabis that inspires luxe cannabis brand Gen!us’s visual identity. You’ll find bright colors, high contrasts, and shapes throughout the brand’s product designs, packaging, and website.