LaCroix, that unflappable beast, is the flavored sparkling water brand that somehow after decades of relative obscurity became the “it” beverage thanks in part to consumers looking for healthier alternatives to sugary sodas, savvy social media marketing, and visually standing out in the supermarket aisle.

Their cans defy the conventional rules of what constitutes good design—the dated look and typography shouldn’t work, and yet they do. As the story goes, the design the executives hated most was the one that tested best among consumers. Skip forward to today, and LaCoix’s new can designs are again causing controversy.

Already producing 31 flavors of fizzy water, LaCroix is adding two Cuban-inspired choices to its portfolio: NiCola Coffea Exotica (Coffee & Cola) and NiCola Cubana (Mojito-flavored). The designs are a departure from their typical Zubaz and Jazz Solo Cup aesthetic and are more overtly representative of the flavors.