Lithuanian agency étiquette designed the packaging for Krupnikas, a honey liqueur. The design features illustrations that celebrate the bee, the creature responsible for production of honey.

“Krupnik is a well known quality product with a dated image. Its target audience consists of two types of buyers. The first type sees Krupnik as a favourite drink, and the other type of buyer treat it as a souvenir representing traditionally crafted beverages. The name Krupnikas is considered a common word and cannot be copyrighted. Any manufacturer could release their version of the drink, and call it Krupnikas.”

“The task was to create new packaging to make the product stand out and better represent its quality, taste and craftsmanship.”