Designed by the legendary beverage packaging designers Stranger & Stranger, the small-batch bourbon brand Knocc Creek reinvigorated its rugged and bold character through new premium packaging. The thick and chunky typography paired with the delicate gold foiling is the perfect collision of details that takes this from an ordinary bottle to a luxurious one. Plus, the color choices for each extension are different enough that they each have their personalities, but within the same color ranges that the differentiation isn’t overwhelming.