While many millennials are cutting back on alcohol, it doesn’t mean they aren’t looking for some of the positive effects of boozy libations like loosened inhibitions or the sense of calm that might wash over you when you crack open a beer.

Of course, that’s not without health consequences. According to one recent study, even a single alcoholic beverage a day can increase your risk of getting cancer or some other noteworthy disease.

While working in the wellness and hospitality industry, Jen Batchelor, founder and CEO of Kin Euphorics, noticed that the concept of “wellness” was being commoditized carelessly, focusing on selling extreme diets and detoxing while rewarding bad behavior and creating an unsustainable lifestyle.