Orange You Thankful For Jalisco?

Published

Orange you glad we’re showing you this package design? Jalisco is an orange liquor with packaging that’s utterly refined and entirely fresh. Designed by HI ESTUDIO, the unique horizontal label paired over the oval-topped vertical label creates a sense of depth and texture that is often a missed opportunity. Keeping the color palette strictly orange, white, and green on the amber bottle also helps cultivate a sense of freshness.

Editorial photograph

Ancient stories relate that a priest In 1562, churchman Sebastián de Párraga went to a convent in Chapala and planted the church’s orange trees.