I was picking up a few travel-size things from Walgreens for my upcoming vacation to Disney World (!!) and these personal care products from The International Toiletry Company caught my eye. I thought that was pretty impressive, considering they were sitting on the very bottom shelf.

I find the large typography particularly attractive and approachable, and the photography and bright colors quite appealing. As a line, they really stand out against a category full of pastel pinks, blues, greens and purples.