Inspired By Magic, This Bottle Immerses Consumers Into An Ethereal Space

Published

July 31, 2023

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In my opinion, anything that’s designed with magic as an influence already has a leg up. Of course, magic means different things to everyone, but to BACKBONE BRAND WONDERING, the meaning takes inspiration from the hidden spirit of nature. The bottle design for the liquor brand Asawaa is embossed, splashed in gold foil, and features a label design that immerses the consumer into the Caribbean world. It’s ethereal, delicate, and unquestionably magical.

Editorial photograph

Asawaa is a native liquor from the Colombian tropics, distilled with ancestral techniques developed by the communities living in La Guajira, a territory described as an indecipherable place in the Caribbean. We designed a packaging that honors the history and tradition of this territory of indecipherable spirit. A territory which is desert in the Caribbean.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover