If you’re no stranger to The Dieline, then you’re no stranger to the edgy, bold work of Robot Food. The branding and packaging design agency has developed a portfolio of designs that are anything but typical, from the energetic look of Vocation Brewery to the cheeky Naughty But Rice (not to mention heaps of other projects). Robot Food’s designs stand out while still pulsing true to the heartbeat of a brand—and just as you might expect from a studio that consistently delivers energetic, unique, and kickass designs, the team is equally as cool.
Marshalls Mill, home to Robot Food, is a refurbished mill located in an industrial part of Holbeck, an inner city area of Leeds. In the past ten years, the neighborhood has undergone a significant amount of urban regeneration which, in turn, contributes to the innovative energy of the agency itself.
“Being in Leeds has shaped Robot Food,” admitted Simon Forster, Founder and Executive Creative Director who started the company back in 2009. “Leeds is the UK’s 3rd largest city and is experiencing phenomenal growth at the moment. It’s become the second financial district to London and has also grown as a creative and digital hub.” The city is an inspiring place to be, he added—you don’t have to look far to find people passionate about design, art, craft, and music.
