• Studio Marina Veziko designed Haven’s bamboo toilet paper identity around unbleached kraft, tonal beige typography, and duotone nature photography to position the brand firmly in wellness rather than household goods.
• From the periwinkle blue roll type to the forest-printed inner box, every detail makes a convincing case that toilet paper deserves the same design attention as your skincare shelf.

Toilet paper is likely the last category anyone expected to get a wellness branding moment, and yet here we are in an era where the bathroom shelf is being curated with the same intention as a skincare routine. 

Studio Marina Veziko designed the full identity and packaging system for this US-based bamboo brand, and the central decision to lean into the natural beige of unbleached kraft rather than performing the artificial white. The wordmark is a lowercase serif printed directly on the kraft surface in tonal beige, sitting alongside duotone nature photography and a periwinkle blue type accent on the individual rolls that introduces just enough calm contrast to push the design firmly into wellness territory. It’s simple, but effective, which is exactly all you need from your toilet paper.