• Rosi’s Hot Oil stands out on the shelf and counter with a unique oil can container and branding inspired by vintage packaging and east coast pizzerias
• Founder Chris Rosi worked with Mortis Studio to bring Rosi’s packaging and branding to life, with the oil can container guiding the rest of the design elements

I’m a sucker for unique packaging design that’s at once clever while still authentic to the brand. That might sound oddly specific, but hey, I write for The Dieline!

Of course, everyone and their mother is out here trying to design something distinct that stands out from the pack and on the shelf. But doing so in a way that still aligns with the product and doesn’t feel gimmicky is the elusive sweet spot. Unless you’re Rosi’s Hot Oil, that is.