Cábala had one goal in mind when they set out to create their brand: “break paradigms and schemes within the category.” And shaking up the norms within the category is something they’ve done successfully. They’ve e an original “five-pack” combined with a unique bottle shape. The label is also strikingly graphic while maintaining a casual vibe. The splash of orange combined with the tan and black is sleek and modern.
Cábala is clearly a beer you can share with friends for any occasion.
For the birth of this new craft beer brand, it was very important to create an identity inspired by a concept far removed from the traditional brewing world. Giving a deep and suggestive personality to a millenary and universal drink was the great challenge we set ourselves from the beginning. In addition, thinking of a distinctive packaging, from the bottle to the pack of several beers, would become a fundamental point of contact to position the brand in a powerful way.
