Millford Brand-id shows a sub-brand introduction for the Ahold daughter Gall & Gall in the Netherlands.

The glass-outlines that have already been used for the routing and brand-style have been used for the silhouettes on the label. The familiar shapes of the glass relevant to the category, now used as silhouettes, form an iconic device in the design. They carry the iconic logo of Gall & Gall creating a relation between the product and the brand. The eccentrically placed device makes the design more approachable and provides a platform for the product name.