Fuller’s London Pride Reveals Depth And Craft With New Identity By Outlaw

Published

April 16, 2021

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Outlaw, the Bristol-based design studio, has recently rebranded Fuller’s London Pride. The new identity pulls inspiration from the brand’s past while flawlessly avoiding any cliches. The new color palette was chosen to reflect the history of Fuller with white on black. The new identity is used across all packaging as well as any advertising, glassware, and merchandise. The new branding is show-stopping and is a more contemporary and elevated twist on the previous design.

Editorial photograph

Fuller’s London Pride, the award-winning flagship beer of Fuller’s Griffin Brewery, unveils a striking new visual brand identity created by Bristol-based design studio, Outlaw.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover