Festival Toma Vino Mexicano is a special festival that takes place in order to celebrate Mexican wine. Thus it’s only fitting that Mexican agency Parámetro Studio design the identity and branding for the event. The overall look is bold and playful while also remaining sophisticated at the same time.

“TVM 2018 is a festival that celebrates Mexican wine. We mainly focused on two aspects, the colors that came from the tonality of different kinds of grapes and the stripes that recall modernity and freshness. They were thought to fit and work dynamically on every application of the event.”

Designed By: Parámetro Studio
Location: Mexico