Do you ever look at a lovingly rendered oil painting of a bowl of oranges and wish you could find that much reverence for the objects of your everyday life? Herman-Scheer’s system for the San Francisco cafe Postscript argues: why not start now?

Classic oil paintings provided the inspiration for their elegant store branding, which showcases the store’s wares with all the love of a great painter. The photos display Postscript’s food artfully arranged with bright, enticing hues, encouraging a dreamier— and maybe even more devout— relationship to the provisions that keep us going.