?Featured Project From the Dieline Community. Post Your Own Today.
SITUATION: Švyturys is one of the most favorite Lithuanian beer brands. The Traditional Collection was created to reveal the many varieties of beer to the mass market. The changing lifestyle and the beer’s drinking habits of the target audience have led to a revise of design. The new look and feel should highlight beer craftsmanship’s story and meet a design aesthetic familiar to nowadays city dwellers. In other words – to unite the glorious past and the urban present.
SOLUTION: We’ve been inspired by various documents to meet the theme of the past. We found pairings of several fonts, uppercase, and lowercase letters combinations, as well as wide letter spacings, the coat of arms, and the signature. We’ve taken urban metallic surfaces and imitation of craft brewers’ favorite paper labels on a can – to meet the present. The monumental, geometric light ray that unites the Švyturys (a lighthouse in Lithuanian) brand has become the collection’s primary graphic connection.
