By: Shane Cranford and Ross Clodfelter, Device Creative Collaborative
The renaissance of cocktail culture has driven demand for intriguing and complex spirits. And the strident re-emergence of whiskey has taken the brown-spirits category to new heights. Add growing consumer interest in the local and artisanal to the mix, garnish the lot with a wedge of lemon, and the craft spirits market is one to toast to.
People will stand behind a product they love. But getting them to pick your pour in the first place is all about what’s on the outside.
