Centers’s Latest Project Offers a ‘Riff’ On Box Meals

Published

September 18, 2026

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Riff is a new meal-in-a-box brand from Michelin-star chef Daniel Humm, with Center-designed branding and packaging.
Center visually blends fine dining and home cooking to communicate chef-centric taste, convenience, and license to improvise.

Getting into a Michelin-rated restaurant takes a lot of effort, and it’s expensive once you do manage to get a reservation. Of course, if you have a hankering for something that approximates a meal by a world-class chef, that takes a significant amount of effort, from shopping for the ingredients to putting the meal together. And some takeout or a delivered meal isn’t going to satiate that craving.

A new brand called Riff appears to be somewhere in the middle, combining chef-centric ingredients with simplicity and convenience.

Bill McCool

Bill McCool is an editor and writer based out of Los Angeles. Though new to the world of design, he has always been a storyteller by trade and he seeks to inspire and cultivate a sense of awe with the work and artists he profiles. When he’s not winning over his daughters with the art of the Dad joke, he is usually working on a pilot, watching the Phillies, or cooking an elaborate meal for his wife.