Delgados Tequila Soda Transports You Back To The Acapulco Of The 1970s
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Acapulco was once a glamorous tourist destination. Superstars like Elvis, Bridget Bardot, and Elizabeth Taylor once frequented the beach resort city, and John Wayne even owned a hotel there. The golden age of Acapulco would eventually end around the late 70s and early 80s, losing favor with the rich and famous to other Mexican beach destinations like Cabo San Lucas and Cancun.
That bygone era serves as the inspiration behind the Australian Ready-To-Drink (RTD) cocktail brand Delgados, owned by Superdrop. The Delgados lineup consists of three tequila soda flavors—Grapefruit & Jalapeño, Lime & Basil, and Pineapple & Ginger. Each flavor is made using natural ingredients and authentic tequila and contains 5.5% Alcohol By Volume (ABV).
The branding and packaging design for Delgados comes from the Superdrop team, led by creative director Lachie Goldsworthy. Lachie said that the Delgados branding was heavily influenced by Slims Aaron’s photography and tropical modernist architecture like John Lautner’s Arango House.
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