There’s sexy type-driven packaging design, and then there’s Cuthill. Designed by MG Studio, this spiced rum bottle is drenched in a perfectly oversized type-driven design that beatifully illustrates the brand’s sense of opulence. While leaning into modern visuals, there’s still an understated nod to the tradition associated with rum.

Born in the rural Northern reaches of Auckland, New Zealand, Cuthill is a distinctive Spiced Rum inspired by the workmen the toiled away in the same area a century before, searching for, what was back then, liquid gold. Kauri Gum is the fossilised resin or sap of the local Kauri Tree. This was dug up by hand, refined, shaped and sold as incense, most commonly becoming frankincense.