Good Ol’ Sailor is an environmentally conscientious spirit brand recognised as being one of the first Swedish manufactures to adopt PET over glass for their bottles and use organically farmed grain for their products. As part of a packaging overhaul, design agency Motherland have developed a new structural and graphic design treatment for the brand’s organic gin that moves away from the illustrative aesthetic created by tattoo artist Aniela – utilised across their vodka range – in favour of a more ‘mature’ direction that mixes traditional etched illustrative detail and bold, contemporary character work.