Thirst Craft is a creative agency known for its stunning beverage packaging designs. The agency recently worked with the new premium blended whisky Turntable and its first three limited edition releases. Infamous artists and their respective tracks inspire each of the three releases, with the gilded label showcasing the songs.
“Whisky â like music â can take you to a particular time or place in your memory, and that’s what we wanted Turntable to harness,” Ally Stevenson, Co-Founder of Turntable, explained.
The packaging design is centered around a split, dividing the Turntable wordmark in half and the preconceived notion of what a blended whisky can be. On one side of the division is a brightly colored background with the Turntable icon embossed in gloss. The other half highlights an abstract illustration to communicate the flavor profiles.
