During the United States’ peak wildfire season this year, Coors Banquet, brewed in Golden, Colorado, created a limited-edition bottle. The special bottle is dubbed “Coors Banquet’s Protect Our Protectors,” and proceeds go towards the Wildland Firefighter Foundation and other local firefighter organizations across the country.

Coors Banquet, the beer proudly born and brewed in the heart of Golden, Colorado since 1873, is continuing to spread awareness and support for America’s firefighters with its new Protect Our Protectors program. Climate change has driven a rise in temperatures, leading to an overwhelming increase in devastating and destructive wildfires in the United States. The toll of this has caused a considerable staffing shortage among Wildland Firefighters, hotshot crews and elite teams. In some fire-prone regions, including California, Oregonand Washington, the Forest Service has reported staffing levels as low as 50%.[1] Because of this, Coors Banquet is devoted to expanding its longstanding commitment to protect the heroes in yellow with its new Protect Our Protectors program.