Cisk’s previous packaging design mirrored the brand’s heritage and legacy, yet the brand recently underwent a refresh to better relate to the contemporary beer drinker. Working with bluemarlin, the Maltese beer’s new packaging system evokes a sense of warmth, engaging the spontaneous spirit of the Mediterranean. The new design is brighter, bolder, and more in line with what a current consumer would choose.
London brand design agency bluemarlin has given iconic Maltese beer Cisk a contemporary refresh to secure its position as the leading brand at home and set it up as a strong challenger in growing overseas markets.
