A plastic-less waterbottle is scheduled to make its way onto the market this fall as British scientist James Longcraft completed the production of his environmentally friendly and biodegradable design for Choose Water.

Introduced to the world through his Ingiegogo campaign, Longcraft found the inspiration for the bottle following a trip to Gambia straight after college. There he discovered the limited access to water many communities faced as well as the negative impact it had on the people who lived there. On his return back to the United Kingdom, he felt compelled to produce a social enterprise that supported various water projects in Africa.

By Summer of 2017, Choose Water secured a contract with a food festival where they saw the extreme waste involved in putting on such a production as Longcraft saw thousands of water bottles discarded. It was then that he began in earnest to develop a biodegradable, sustainable, and non-toxic bottle that would replace plastic.