ByAllMeans designed this whimsical conceptual packaging for California’s Sparkling Water, a brand that aims to capture the spirit of the beachside towns of Southern California.

“If you have ever been to California, you must have noticed how strong the street culture is over there. It is like jumping into a completely different world of mural art, skate parks, and dancers jamming in the streets. Ever wonder how California becomes so saturated with these interesting and edgy characters? California’s Sparkling Waters will open all the secrets for you with their illustrated cans.”